Expedia group has announced Guest Review Insights, a new sentiment analysis tool to help hotels manage and improve their online reputation, and as a result, attract more travellers while maximising guest experiences on property. Guest reviews are valuable to both hotels and potential guests, but extracting actionable insights from them can be time consuming and costly, leaving many hotels without a complete and detailed understanding of what guests love about their property today and what are possibly detractors to keep an eye on. With Guest Review Insights, hundreds or sometimes even thousands of reviews are organised and analysed automatically to provide hotel partners with actionable insights, hotels can quickly understand what amenities and services guests are raving about as well as guest experience opportunities moving forward.