Holiday parks are vital to growing tourism in the regions, said Holiday Parks Association Chief Executive, Fergus Brown.
“Holiday parks provide a high percentage of guest nights in regions across the country, from Northland to Central Otago, and they have plenty of capacity to take more visitors.”
Insights produced for HPNZ by Angus & Associates showed that holiday park guests contribute more than $1.1 billion annually in direct expenditure to local communities, supporting jobs and businesses.
The regions where holiday parks attract the highest percentage of guest nights include the Coromandel (59 percent), Central Otago (50 percent), Kapiti-Horowhenua (48 percent), Gisborne (44 percent) and Northland (40 percent).
Overall, 21 percent of international and domestic guest nights in New Zealand are spent in holiday parks, compared to 36 percent in hotels, 31 percent in motels and 13 percent in backpackers.
