Best Western Hotels & Resorts has acquired global upper upscale and luxury hotel collection, WorldHotels.
“There is tremendous Synergy between Best Western and WorldHotels. By joining forces in this partnership, we will create competitive advantages for both companies,” said David Kong, president and CEO, Best Western Hotels & Resorts.
“I have the utmost respect for WorldHotels and believe in its vast potential.”
WorldHotels will keep its individual brand and personality while benefiting from Best Western’s scalable E-Commerce platform, strong partnerships, loyalty-programme, and global distribution network.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels.
“As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western bring a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”