Frobisher launches luxury showroom in Auckland

Frobisher luxury showroom in Parnell.

Frobisher Auckland has opened its first North Island showroom in Parnell. The showroom features exclusive products from Rolf Benz, a household name in the international luxury furniture market.

“The showroom is an immersive place where people have the opportunity to pause and explore how Rolf Benz challenges traditional living arrangements and notions of space whilst providing both comfort and luxury. Rolf Benz is where European design, innovation, fashion and art meet,” said Beks Sorrell, showroom manager at Frobisher Auckland.

“Each piece is created to complement your space and lifestyle. Our clients aren’t just interested in good looks; they want to explore bespoke design and constriction and how Rolf Benz invests in sustainable production principles. They’re interested in the process of how we’ll personally customise exclusive pieces of furniture to create spaces that people long to be in.”

The Parnell showroom is an expertly curated space, featuring work from emerging artist Polly Gilroy showing how Rolf Benz furniture can be used with fine art to create unique living areas. The showroom also features select pieces from celebrity designer Kelly Hoppen, who has worked with clients such as David and Victoria Beckham.

“The chance to share insights with Auckland-based interior designers and architects about the latest international trends and how they can be incorporated into their upcoming projects is exciting,” said Markus Acker, sales manager, Rolf Benz.

“New Zealand tastes merge well with Rolf Benz design principles and aesthetics.”

Frobisher Auckland is located in the former Icon showroom at 7-9 Earle Street, and is open weekdays from 8.30am to 5pm.

To learn more, please contact Frobisher Auckland Showroom Manager Beks Sorrell on (09) 281 3191, email, or visit