Accor continues to grow Raffles brand in Asia

After acquiring Raffles in 2016, Accor has now made plans to almost double the brand’s collection.

Accor has announced Raffles Bali which is set to open in 2020 and Raffles Sentosa Resort & Spa Singapore which is planned to open in 2022.

Raffles has four other hotels in the pipeline including Raddles Udaipur and Raffles Jaipur, as well as the recently opened Raffles Maldives Meradhoo and Raffles Shenzhen.

“The Raffles brand is the highest expression of luxury hospitality within the Accor portfolio, and we are proud to be growing the brand through curated additions that will allow the most discerning guests to find their perfect oasis in the world’s best locations,” said Michael Issenberg, chairman and CEO, Accor Asia Pacific.

“Luxury travellers are increasingly seeking bespoke service, rich storytelling and a blend of history and modernity, all of which are epitomised by the Raffles brand.”

The Raffles brand originated in Singapore and is now a collection of 14 properties worldwide, and should reach 20 hotels by 2025.