Destination Queenstown has announced the appointment of Kate Baxter to the role of International Marketing Manager - Western.

Baxter will be responsible for marketing and positioning Queenstown as the Southern Hemisphere's premier four-season lake and alpine resort through Western Market trade channels including Australia, UK/Europe, North America, Central, and South America. She will report to Business Development Director Kiran Nambiar and starts November 11.

"Kate has all-round sales and marketing experience that will be an asset in this role," said Nambiar. "She creates and develops meaningful relationships, is driven and committed. We are looking forward to Kate joining the DQ team next month."

As sales and marketing manager at Heli Glenorchy Kate had a focus on developing and implementing sales strategy. Prior to this, she was marketing coordinator for Ngai Tahu Tourism in Queenstown.

"I have a genuine connection to this place and the people," said Baxter. "I am passionate about the opportunity to showcase the diversity of experiences available here, while building on the relationships I have established and developing new partnerships to strengthen the position of Queenstown through Western Market trade channels. Let the adventure begin!"