Renowned Italian beer brand Peroni is set to launch their Peroni Libera 0.0%, a premium zero percent beer for the New Zealand market. This beer presents the perfect choice for someone looking to enjoy Peroni’s outstanding taste without having to worry about alcohol content. Peroni has said that this beer showcases their Italian craftsmanship, passion and flair.
“Libera 0.0% offers all the flavour that New Zealanders know and love about Peroni, which can be enjoyed at any time,” said Admir Mullaaliu, Peroni brand ambassador. “The same level of care and high-quality ingredients have been used as with our traditional recipe, making this another example of Peroni’s expert craftsmanship.”
The non-alcoholic category has been expanding in recent years, accounting for around 2.1 percent of the total beer share worldwide. “New Zealanders are increasingly striving to live a more balanced lifestyle and putting their wellbeing first. We’ve recognised this and have developed a zero alcohol, high-quality Peroni beer so that Kiwis can have the best of both worlds.”