SINGAPORE’S TOURISM START-UP ACCELERATOR SCHEME

The Singapore Tourism Board has developed an accelerator program for travel startups, with nine companies already onboard.

Jointly run by the Singapore Tourism Board and startup community Found8, the initiative encourages companies to spend six months helping tourism businesses improve productivity, assemble visitor engagement strategies, and enhance visitor experiences.

The nine companies were chosen from 10 applications. They include Infinito, a Singapore-based outfit which helps hotels devise and implement pricing strategies using AI, and Plattar, an Australian company which provides templates to help attraction owners create augmented reality experiences without the need for a developer.

Local companies including Marina Bay Sands, Gardens by the Bay, and Resorts World Sentosa are also involved in the scheme, acting as test subjects for the products and services from the startups.

In December, an assessment will gauge whether the start-ups are ready to move to the next phase of their services. Those selected will receive funding of up to US$25,000 for their pilot.

In addition to those listed above, included companies are Delight Labs, Bakuun, Good for Food, Oaky, FirstHive, EATLAB, and RepUp. Three more companies are due to be selected.

“Through the Singapore Tourism Accelerator, we aim to grow and adapt these solutions to address the specific needs of Singapore’s tourism sector, and help our stakeholders stay ahead of the competition," said Poh Chi Chuan, director of digital transformation, Singapore Tourism Board.