NZ Tourism Awards 2021

New Zealand Tourism Awards 2021 is now accepting entries to showcase and celebrate the tourism industry’s individual and business successes.

After an absence in 2020 due to the pandemic, the revised awards programme will see three top individual performers and up to eight businesses crowned the best in the business.

Winners will be announced at a special awards dinner in Hamilton in September, following Tourism Summit Aotearoa. Both events are organised by Tourism Industry Aotearoa (TIA).

TIA Chief Executive Chris Roberts said the tourism operators decided to hold the awards this year.

“While a full awards ceremony didn’t feel appropriate this time last year, our members have told us a return to the annual celebration in some form would be welcome. We’ve combined some of the previous categories, further simplified the entry process and won’t be selecting a Supreme Award winner this year.

“We know tourism businesses and individuals are keen to show how they’ve adapted and innovated over the past year, with the awards dinner bringing a sense of prestige and celebration back to the industry.”

Mr Roberts said TIA is excited to bring Tourism Summit Aotearoa and the New Zealand Tourism Awards together in Hamilton. “It’s a fantastic opportunity to experience the Mighty Waikato as we unpack the strategic direction of the industry during the day and celebrate tourism’s champions in the evening.”

Three awards are open to outstanding individuals in the industry, and eight awards will recognise business excellence, business alignment, and organisations demonstrating Tourism Sustainability Commitment’s values.

Hamilton and Waikato Chief Executive Jason Dawson said he is “thrilled and excited” to be hosting these key tourism events in the Waikato.

“Given the significant challenges our industry and businesses have tackled over the past 12 months, the New Zealand Tourism Awards are a fantastic opportunity to acknowledge, learn, reflect and celebrate our achievements together,” he said.

“This year has shown New Zealand and our communities the innovation and adaptability of our industry. We look forward to rolling out the welcome mat and putting on a great event!”

The New Zealand Tourism Awards are open to both members and non-members of the TIA.
Tickets to the New Zealand Tourism Awards dinner will be available for purchase soon.

Categories Awards are open in the following categories and will close at 5pm on 1 July.

  • Resilience and Innovation Award The Resilience and Innovation Award recognises a business that exemplifies operational business excellence alongside innovative and creative problem-solving.
  • Community Engagement Award The Community Engagement Award recognises a business that is a leader in engaging and supporting vibrant communities.
  • Employer of Choice Award The Employer of Choice Award recognises a business that has risen to workforce challenges, maintaining a positive and high performing workplace, with industry leading practices and innovations to retain and recruit staff. Sponsored by Tourism Talent
  • Conservation Award The Conservation Award recognises a tourism business that embraces kaitiakitanga (guardianship) and protection of our natural, built and cultural resources for the benefit of current and future generations. Sponsored by Department of Conservation
  • Environment Award The Environment Award recognises a tourism business that actively supports and champions environmental initiatives that reduce carbon emissions, minimise waste, and generally contribute to enhancing New Zealand’s environment. Sponsored by Toitu Envirocare
  • Industry Collaboration Award The Industry Collaboration Award recognises a Regional Tourism Organisation, Economic Development Agency, central or local government agency, research organisation, education provider, sector association, industry business, or group of two or more businesses that have aligned/partnered to successfully maximise their tourism industry impact and results.
  • He Kai Kei Aku Ringa Māori Tourism Award The Māori Tourism Award recognises a commercial tourism business that is delivering an authentic Māori tourism visitor experience or product, incorporating the tikanga Māori values embedded in the Tourism Sustainability Commitment of manaakitanga, kaitiakitanga and whanaungatanga into its business and its visitor offering, and demonstrating rangatiratanga within the tourism industry. Sponsored by NZ Māori Tourism
  • Visitor Experience Award The Visitor Experience Award recognises a tourism business that is meeting and exceeding the expectations of visitors.

The following categories are open to individuals:

  • Tourism Champion Award The Tourism Champion Award recognises an outstanding tourism professional who has been in the tourism industry for more than 10 years. Sponsored by Marsh
  • Emerging Tourism Leader Award The Emerging Tourism Leader Award recognises an outstanding tourism professional who has been in the tourism industry for less than 10 years. Sponsored by PATA New Zealand Trust