Domestic Holidays Unaffected by Pandemic

Fewer New Zealanders have travelled to attend events around Aotearoa in the last year, with new research showing the impact of lockdowns on domestic travel.

However, the number of Kiwis taking domestic holidays did not change, with three out of four going away for overnight leisure trips, according to the findings of Tourism Industry Aotearoa's latest Domestic Visitor Satisfaction Survey.

The survey carried out by Angus & Associates, questions New Zealanders on their perceptions of regional travel. It complements other domestic market research carried out by Tourism New Zealand.

"We know that lockdowns and the uncertainty created by the pandemic have seriously affected both public and private events, from festivals to weddings and birthday parties. In the year ending September 2021, the research shows that 11 percent of domestic leisure trips were for events, down from 17 percent the previous year," said TIA chief executive Chris Roberts.

Over 50 percent of domestic leisure trips were for holidays or short breaks (up from 45 percent), while 36 percent were to visit friends and family (up from 35 percent).

COVID has also changed where people are travelling, with Auckland recording the largest decline in market share of leisure trips, from 24 per cent (YE September 2020) to 21 percent.

"This is likely a combination of the lockdowns affecting Auckland and resulting impacts on events in the region," said Roberts.

Hamilton/Waikato and Queenstown gained the most market share, rising from 10 percent to 13 percent and 7 percent to 10 percent respectively.

"Pleasingly, Kiwis continue to be very satisfied with their domestic breaks, with 62 percent scoring their satisfaction level as 9 or 10 out of 10. And 52 percent said their expectations were exceeded on their latest trip," said Roberts.

"As we look forward to summer holidays, tourism operators in every region are gearing up to welcome manuhiri with world-class activities and experiences.

"We encourage everyone to get vaccinated, and to make the most of being able to once again travel around Aotearoa."

You can read the full Domestic Visitor Satisfaction Survey here.