Sabre Corporation, a major software and technology provider in the global travel industry, has entered a new agreement with Bear Luxe Japan, a Japan-specific luxury travel platform and business-to-business membership portal, to increase geographic reach for hotel members while curating quality experiences for travellers.
Bear Luxe Japan is an international network of luxury travel designers and leading Japanese upscale hotels in Japan. The business aims to create and provide a luxury travel ecosystem to connect the global market to Japan’s rich traditions and culture.
The new partnership will extend Sabre’s footprint in Japan while providing further access for Bear Luxe member hoteliers to markets and channels high-end travellers use to book their deluxe trips to Japan via the Sabre SynXis hospitality platform. Bear Luxe will be adopting robust Sabre SynXis solutions to expand geographic reach, target the corporate travel market, fuel increased bookings, and create elevated experiences for travellers with a touch of personalisation.
“The absence of connectivity with the international luxury travel market has long been an industry-wide dilemma for Japanese luxury hotels. The anticipated partnership will be a game-changer in bridging the market gap,” said Hiro Miyatake, co-founder and chief operating officer of Bear Luxe. “We’re also expecting that post-pandemic luxury travellers to Japan will have a more slow and deliberate approach to their trip and a desire for meaningful travel. As such, it is vital that we have the right technology partner, one that offers the right solutions in opening up new markets for our hoteliers, all while ensuring that luxury travellers can access the personalised experiences they want and expect on their trip.”
Using the Global Distribution System connectivity solutions powered by Sabre SynXis, Bear Luxe hotel members will be connected to a network of hundreds of thousands of travel agents across the globe, guaranteeing they can reach travellers in the domestic and international market.
With this agreement, the Bear Luxe platform will also be able to drive direct bookings, increase engagement and prompt conversions through the comprehensive retail focus of the Sabre SynXis Booking Engine, connecting Bear Luxe with corporate travel buyers. Additionally, SynXis Voice Agent will enhance the call centre experience for potential visitors, preparing Bear Luxe agents with the necessary tools to increase sales efficiency.
Sabre is delighted to partner up with Bear Luxe, said Frank Trampert, Global Managing Director, Sabre Hospitality Solutions.
“We look forward to supporting them in their endeavours to open up further domestic, regional and international markets to Japanese hoteliers while helping visitors to experience the unique characteristics Japanese destinations have to offer.”