As part of Glion Institute of Higher Education’s 60th Anniversary celebrations this year, the institution has announced the debut of a free online course dedicated to the luxury industry, focusing on the ever-changing luxury customer relationship.
The course, named ‘The Luxury Industry: Customers and Luxury Experiences’, will be taught by Dr Barbara Czyzewska, Academic Dean & Head of Luxury Brand Strategy Specialisation and released to the public on 16 May 2022.
With this free-of-charge course, Glion aims to give something back to an industry with which the institute has worked closely over the past six decades.
The course will feature three modules and is perfect for those seeking to expand their luxury industry knowledge base. It is equally suited to individuals aspiring to make their way into the industry and those with a curious mind.
The new online course will be delivered via the FutureLearn platform; its syllabus includes:
- Origins and definitions of luxury
- Cultural perspectives of luxury
- The value of luxury
- The luxury customer experience, such as co-creation, personalisation, and best practices
- The changing face of the luxury customer experience
- Using data in the luxury industry
For more information and to register, visit FutureLearn’s website.