The largest accommodation provider in Australia, Accor was announced as the Official Partner of the A-Leagues All Stars highly anticipated soccer match against Barcelona FC on 25th May at Accor Stadium.
The partnership includes front of shirt branding of the A-Leagues All Stars jersey for the game with Accor’s lifestyle loyalty program and booking platform ALL – Accor Live Limitless.
The hospitality giant is very excited to support the match between the A Leagues All Stars team against the invitee club, Barcelona FC.
“Accor is dedicated to creating world-class customer experiences, and watching a match with some of the best football players in the world will be a fantastic experience for spectators at the Accor Stadium,” said Sarah Derry, Chief Executive Officer, Accor Pacific. “This partnership expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”
The revitalisation of the travel industry will be supported by sporting and cultural events by encouraging people to travel once again.
According to Derry, events at Accor Stadium go hand-in-hand with Accor’s award-winning loyalty program, ALL - Accor Live Limitless, and offer many benefits to members. The upcoming football match will provide Accor’s loyalty members with incredible experiences beyond its hotels and showcase its impressive portfolio of brands and the very best of its loyalty program.
“We offer loyalty members exclusive money-can’t-buy-experiences across Accor Stadium’s events program. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel, ibis and ibis budget brands, we enable people to enjoy the best in hospitality and live entertainment.”
Thirty years ago, Accor opened a Novotel hotel in Sydney’s Darling Harbour and now boasts an extensive portfolio of 395 hotels, resorts and apartments and 18,000 team members across the region.
Over the years, the company has continued to remain committed to supporting sport, tourism and culture in the Pacific, with partnerships with the AFLW, AFL, NRL, NSWRL and Netball Australia.
