Jonathan Wigley, CEO of Absolute Hotel Services (AHS), has signed a hotel management agreement with Siraarpa Siriviriyakul, Deputy Managing Director of Siricharoen Sappraiwan Company Limited, to bring the innovative luxury U Hotels & Resorts brand to Phitsanulok, Thailand.
Scheduled to open in late 2023, U Phitsanulok is located amongst 144 hectares of lush nature along the Khek River in central Thailand and currently undergoing an extensive renovation and rebranding.
The forthcoming hotel will feature 139 guestrooms and chalet houses with full facilities. This includes a saltwater swimming pool, fitness centre, food & beverage outlets, meeting rooms accommodating 250 to 300 people and activity fields and nature zones suitable for outdoor activities. The property will also boast a close location to some of the best white water rafting in the Kingdom and is neighbours with the Sappraiwan elephant sanctuary that rescues and rehabilitates captive Asian elephants.
