Oetker Collection, the hospitality group behind Masterpiece Hotels, including Hotel du Cap-Eden-Roc, The Lanesborough, Le Bristol Paris and Eden Rock - St Barths, has announced a pioneering partnership with luxury fashion styling game DREST.
DREST players take on a stylist role, putting high-fashion looks together for daily challenges using an exceptional catalogue of current collections from over 250 of the world's top brands. Location is important to a player's success in each photoshoot, as they select a backdrop most likely to help their photo stand out from the crowd and win community votes.
"I am thrilled to collaborate with Oetker Collection and together usher in a new era for travel experiences in the Metaverse," said Lucy Yeomans, Founder of DREST. "Oetker Collection's beautiful properties, in some of the world's most desirable locations, are truly iconic and synonymous with style and elegance, making them the perfect partner for this, DREST's latest gaming adventure."
This collaboration is the first time a luxury hospitality brand will enable meaningful brand storytelling and discovery via mobile gaming. DREST has also established partnerships with luxury brands such as Gucci, Cartier, Prada, Valentino and NARS to unlock the highest audience engagement.
Simon Neggers, Senior Vice President of Sales, Marketing & Communications, Oetker Collection, shared that the group is thrilled to join forces with DREST on this new venture, marking its entrance into the metaverse.
"It allows people to discover Oetker Collection hotels in a fun and immersive way, and the interactive challenges truly bring the escapism and glamour of travel to life."
The virtual journey begins with players being transported to Le Bristol Paris, the first hotel in France to be awarded Palace distinction, for a series of unique photo shoots to coincide with Haute Couture Fashion Week. There will also be the opportunity to design a mood board for their 'stay' at Le Bristol Paris, featuring scenes from inside the hotel and stickers such as Socrate, the beloved cat in residence.
The next stop on DREST's French Oetker Collection styling adventure is the legendary Hotel du Cap-Eden-Roc in the South of France. Players can get creative by matching the latest vacation fashion with the hotel's emblematic swimming pool as one of the backdrops.
The third destination of the first installment of this nomadic luxury travel partnership is Château Saint-Martin & Spa, the stunning summer hideaway offering a dreamy scenic view of the Riviera hinterland in Vence.
To celebrate the partnership in the launch phase, there will also be a challenge in The Lanesborough where players will be invited to dress as if attending a lunch at the London landmark hotel's chic new restaurant, The Lanesborough Grill.
Exclusive challenges featuring Oetker Collection's remaining Masterpiece Hotels will follow throughout the year.
DREST is available to download from The App Store.
