Throughout the first half of 2022, Radisson Hotel Group continued its ambitious African growth strategy with over eight new openings and market entries across both business and leisure destinations.
At the start of 2022, the Group set a plan to add more than a dozen hotels across the continent. With two-thirds of the planned growth to date, Radisson Hotel Group is on track to meeting this goal. Underlining Africa's importance to the Group's overall global expansion strategy, the new openings and signings align with its target of having more than 150 properties across Africa by 2025.
"Having built a strong base with our portfolio of city hotels, we're proud to be increasing the diversity of our brand offerings in Africa," said Ramsay Rankoussi, Vice President, Development, Africa & Turkey at Radisson Hotel Group. "The acceleration of our openings during the last 12-18 months highlights the relevance of our brands in today's market, the trust and confidence our partners have in the Group and the quality of our pipeline as a market leader."
The first half of 2022 saw Radisson Hotel Group's entrance into several key new African markets and other significant milestone signings and openings. The Group grew its presence in Madagascar with three hotels, becoming the largest international operator on the island. Furthermore, the first Radisson branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, was signed, and the Radisson Individuals brand was introduced to the continent with the opening of Number One Oxford Street Hotel & Suites, a member of Radisson Individuals in Ghana, and Marina Resort Port Ghalib, a member of Radisson Individuals in Marsa Allam, Egypt.
During this time, Radisson Hotel Group also announced the opening of South Sudan's first internationally branded five-star hotel, Radisson Blu Hotel, Juba, and continued its resort growth strategy with the signing of Radisson Resort Dakar Saly in Senegal. The Group also expanded its footprint in Tunisia with the recent opening of Radisson Sfax and the rebranding of La Maison Blanche Tunis as a Radisson Individuals property. Overall, the Group has extended its portfolio to over 14 properties in South Africa with the debut of its latest addition, Radisson Blu Hotel Durban Umhlanga.