Radisson Hotel Group is on the road to realise a four-fold growth of its footprint in Vietnam by opening a dedicated representative office and significantly growing its portfolio of properties in the country by 2025.
This expansion strategy will see Radisson curate inspiring options for every visitor to Vietnam, helping business and leisure travellers uncover many established and emerging scenic destinations all across the nation, from the rolling hills of the north to the utopia islands of the south. Furthermore, the Group's refreshed brand architecture, which now comprises nine distinct brands ranging from midscale to luxury, will allow its partners to cater to the evolving needs of today's travellers.
Through this clear brand segmentation, Radisson will be able to meet the specific requirements of various guest segments. In the post-pandemic era, Forbes has pinpointed three key travel trends for 2022, including a desire for authentic local experiences, sustainable travel, and a renewed focus on family stays. In Vietnam, these factors are also influenced by the emergence of new, unexplored destinations that create outstanding opportunities for curious travellers and forward-thinking developers.
Radisson's portfolio of brands will leverage these travel trends. For example, Radisson Collection and Radisson Individuals both showcase the unique characteristics of their destinations, while Radisson Blu and Radisson promise genuine hospitality and relaxing spaces that are perfect for business and leisure travellers alike, including families. Appealing to the millennial-minded, Radisson RED has the potential to drive rapid expansion in the market with its playful twist on conventional hotel stays with contemporary spaces and standout design.
Radisson Blu Resort Hoi An
Each of the Group's brands offers travellers an excellent, intuitive option for Vietnam's diverse locations. As a responsible business, the Group is committed to its corporate social responsibility targets of being net-zero by 2050, pushing eco-sensitive operations and creating sustainable experiences to help owners achieve greater efficiencies.
With a defined brand architecture, segmentation, and a robust international network, Radisson can customise its development strategy and partnerships to tailor to its owners' and investors' unique needs while creating outstanding options for its guests.
This commitment to supporting the future of travel and hospitality in Vietnam is supported by the launch of a Business Unit and representative office in Ho Chi Minh City. This dedicated office will provide expert on-the-ground support to owners in Vietnam, building long-standing relationships founded on trust, responsibility, and accountability.
Currently, Radisson operates four properties in Vietnam – Radisson Blu Resort Cam Ranh, Radisson Blu Resort Phu Quoc, Radisson Resort Phan Thiet and Radisson Hotel Danang – with six more in the pipeline. As part of its strategy to tap into Vietnam's rapidly rebounding tourism industry, the Group has an ambitious goal to add 20 properties to its portfolio by 2025 to offer exciting new experiences for guests.
"Vietnam is a dynamic destination with offerings for all types of travellers," said Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group. "Over the past few months, the country has shown signs of continued recovery, particularly in the tourism sector, as it reopens its borders to visitors from around the world. Looking ahead, we expect visitor numbers to increase significantly in the coming months. We look forward to working with our partners to bring new experiences to life for travellers from around the region and globally."
