With over 130 beautifully designed suites and apartments, Ben Saxton never finds a dull moment as the general manager of A by Adina Canberra. Saxton excels in the dynamic and diverse hotel industry that changes day to day and hour to hour.
"I have a very clear goal. To become number one on Trip Advisor here in Canberra," explained Saxton.
After working with TFE hotels for over 12 years, Saxton followed the company on its new business venture: A by Adina Canberra. Situated in the nation's capital, A by Adina strives to offer guests a contemporary Australian experience.
Located a stone's throw from the convention centre, A by Adina is ideal for corporate, leisure, and conventional business.
Saxton prides himself on balancing many responsibilities while providing a fantastic guest experience. His focus on KPIs and deliverables to owners keeps things running professionally.
Saxton has a clear vision for the future of A by Adina Canberra. His plan is to focus on delivering a budget to the owners and strategically working with key stakeholders to not just achieve, but exceed, their targets. This strategic approach ensures the hotel's continued success and growth.
"I want to develop our team, upskill them, and assist them in achieving their career goals and potential," said Saxton.
Winter plays a crucial role in A by Adina's company, with the yearly snowfall attracting tourists from all over the globe. The fluctuation of snowfall from season to season can pose a significant challenge for the hotel, pushing them to put target focuses in place to yield the best possible result for the business.
In the near future, Saxton expressed excitement over upcoming events such as parliament sittings and entertainment groups that would keep the staff busy.
When asked how to ensure guests were left satisfied, Saxton said guest feedback was vital. With it, they can focus on discrepancies and maintain A by Adina Canberra's high standards.
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