Sabre Corporation, a leading software and technology provider that powers the global travel industry, has revealed a new distribution deal with US-Bangla Airlines to enable the carrier to grow its geographic reach while strengthening Sabre's presence in Bangladesh.
The agreement allows US-Bangla to sell its fares and inventory via Sabre's global travel marketplace and increase revenue by providing Sabre-connected travel agencies with its domestic and international content.
The new relationship expands Sabre's presence in the growing Bangladeshi travel market while allowing US-Bangla to add thousands of travel agencies to its distribution network, maximising distribution and extending global reach. As Sabre focuses on supplying more intelligent retailing solutions to meet the changing expectations of today's traveller, Sabre-connected agencies can access additional, robust content via the Sabre GDS to offer extra choices to their customers.
According to Mr Mohammed Abdullah Al Mamun, Managing Director, US-Bangla Airlines, the carrier's new relationship with Sabre is a significant milestone in modernising its indirect-channel retailing strategy.
"As we re-open existing routes and launch new flights, joining Sabre's global distribution network will enable us to better capture ongoing industry recovery, grow global revenue, and help ensure travellers to and from Bangladesh enjoy seamless travel experiences."
Based out of Shahjalal International Airport, US-Bangla is the second largest airline in Bangladesh in terms of fleet size. In addition to operating domestic routes across Bangladesh, US-Bangla also flies to key global destinations across Asia-Pacific and the Middle East, including Singapore, Chennai, Guangzhou, Kuala Lumpur, Dubai and Doha, with plans to add additional future long-haul routes.
"We're delighted to be extending our presence in Bangladesh with a new relationship between Sabre and US-Bangla," said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. "Adding US-Bangla to our distribution network provides a seamless way for Sabre-connected travel buyers, who are already familiar with our intuitive Sabre Red 360 workflow, to provide the most valuable, relevant offers from the carrier to their customers."
