Ennismore, the fastest-growing lifestyle hospitality company worldwide, has reached a significant milestone in its journey with the opening of its 100th property - the flagship SO/ Paris, cementing its position as a leader in lifestyle hospitality.
This milestone opening follows a period of high growth alongside a global pipeline across Europe, the Middle East, North & Central America, and Asia. Ennismore boasts a collective of entrepreneurial and founder-built brands with imagination and purpose at their core, partnering with visionaries and a pioneering entrepreneurial spirit. The brands and properties build a unique bridge between local and international travellers through relevant cultural programming and authentic restaurant and bar destinations. Food and beverage revenue accounts for approximately 50 percent of total revenue, a testament to each brand's connection to the local community.
Ennismore's portfolio of lifestyle brands was launched in October 2021 via a joint venture between Sharan Pasricha and Accor, bringing together 14 brands with 87 operating properties. Since then, Ennismore has grown swiftly to the 100th milestone mark, and by the end of 2022 will have opened 30 new properties, on average, every two weeks. Recent openings include 25hours Hotel One Central, Dubai; Gleneagles Townhouse, Edinburgh; JO&JOE Rio de Janeiro; Mama Shelter Lisbon; Mondrian Shoreditch, London; SLS Puerto Madero, Buenos Aires; SO/ Sotogrande, Spain; The Hoxton Poblenou, Barcelona, and TRIBE Bali, Kuta Beach.
In each Ennismore property, a unique experience is curated via four specialised in-house studios which obsess over every guest touch point, with AIME Studios – an award-winning interior & graphic studio; Carte Blanched – a fully integrated F&B concept studio; Partnership Studio – which drives global partnerships and brand awareness, and Staymore – a Digital Product & Tech Innovation lab. This ability to create meaningful brands with purpose sets them apart, ensuring they remain culturally relevant and appealing to guests.
The lifestyle segment is one of the fastest-growing in the hospitality industry, and Ennismore has a strong growth pipeline with an additional 160 hotels and branded residences in development, totalling over 26,000 rooms. Next year, Ennismore is set to open over 35 hotels, including 21c Museum Hotel St. Louis; 25hours Hotel Sydney; Hyde Queenstown, Mama Shelter Dubai; Mondrian Bordeaux; SO/ Uptown Dubai; TRIBE Bangkok, and The Hoxton, Brussels with coworking space, Working From_.
"The opening of our 100th property demonstrates our strong growth and the attractiveness of our lifestyle brands," said Gaurav Bhushan, Co-CEO of Ennismore. "We entered some exciting countries for the first time since October 2021, including Argentina, Colombia, Cambodia, Denmark, and Portugal. Over the coming years, we look forward to the same in Belgium, Canada, China, Ireland, Malta, Philippines, Uruguay, and Vietnam."
