Tambourine, a digital marketing technology company that continues to shake up the hospitality industry, has announced the promotion of Paige Bloom to Director of Content Marketing.
In the role, Bloom will helm the creative strategy and distribution of social media content for the firm’s portfolio of luxury independent and branded hotel divisions.
“The evolution of technology and social media continues to alter a hotel consumer’s journey,” said Rafael Cardozo, CEO of Tambourine. “To be successful in the social content space, you need to be adaptive and have a deep understanding of how to leverage these unique platforms to your highest benefit. In her five years at Tambourine, Paige has been instrumental in re-imagining how social media is done for the hospitality industry.“
Tambourine provides industry-leading social content marketing. The hotel marketing firm’s in-house production team captures and creates comprehensive property imagery and video assets. This content is curated and crafted branded social media feeds to tell each hotel’s unique story beautifully.
Tambourine’s philosophy around social media content is unique and straightforward– a hotel’s Instagram feed is an extension of the hotel’s website. According to Bloom, it’s not about the number of followers, likes, or shares a property receives; instead, a hotel’s social media accounts are about keeping the brand’s aesthetic fluid and constantly wowing consumers who decide to book with them. A hotel’s Instagram profile is essentially now a part of the consumer journey.
