Research finds travellers today expect personalised, flexible, and sustainable journeys as new data shows the sector continuing to rebound.
New report explores how the industry will be able to deliver on these traveller expectations through the Amadeus ecosystem approach, combining content across hotels, mobility, and travel insurance.
Traveller expectations have changed over the past four years – the hospitality industry of 2023 is not that of 2019. These expectations are catalysts for change as today, personalisation tops the agenda, with consumers seeking customisable offers when it comes to booking travel. Flexible and sustainable journeys and the support of modern digital tools to remove friction from travel are also high on the traveller's wish list.
These are the findings of a new report – Catalysts for Change: Building the Hospitality Ecosystem of the Future – released by Amadeus.
The news comes as travel continues to recover. As of May 6, 2023, Amadeus Demand360® data reveals that on-the-books global hotel occupancy for June has reached 32 percent, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels in 2019.
At the same time, leading destinations – including Rome and Paris in Europe and Tokyo, Seoul and Singapore in Asia – are all seeing occupancies for June this year ahead of the same month in 2019, illustrating a robust, global recovery.
Global hotel average daily rates (ADR) are also above pre-pandemic levels, standing at US$216 for June this year, compared to US$184 in the same month of 2019.
Against this backdrop of growing numbers and high traveller expectations, the industry must be proactive and nimble in meeting evolving traveller needs. Amadeus is positioned to lead the way by combining content from hotels, mobility, and travel protection into a unified whole. This ecosystem approach enables travel providers and travel sellers to work together effectively – thus providing guests with memorable experiences while finding new ways to drive profitable demand and maximise industry growth.
"The travel industry has long benefitted from collaboration, and we see a real opportunity in combining content from key travel providers across hotels, mobility, and travel insurance better to meet the requirements of the travellers of today. Travellers want more options; they want them to be tailored to their preferences and the process to be frictionless," said Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus.
"To continue to drive demand across these sectors, providers need to be able to personalise their offering to maximise their revenues. For travel sellers, having access to this integrated content is a game-changer. At Amadeus, the traveller has always been at the heart of everything we do. An ecosystem approach will allow the industry to take steps towards creating end-to-end journeys that travellers want."
