The Qantas Group’s Management Committee has members laid out long-term plans across essential airline divisions, such as customer experience, sustainability, and people. Plans were also disclosed for maintaining FY24 margin targets for flying businesses and new earning targets for Qantas Loyalty programmes and Project Sunrise for FY30.
Qantas Group CEO Alan Joyce said this is a structurally different business than before COVID, operating in markets that have also changed.
“We’re very well placed to take advantage of the opportunities that create, and the detail we’ve released today shows our strategy to do it,” said Joyce.
“New technology is central to our plan, and the next-generation aircraft that have started arriving will transform our network over the next few years. We’ll be able to serve our customers better, reduce our cost base through lower running costs and carve out some new competitive advantages.
A ‘right aircraft, right route’ approach has been adopted to ensure that the current flying fleet can stay up to date, with new aircraft arriving from this year onwards. The Qantas App will also go under the microscope with new adjustments and updates scheduled for completion by the end of 2023. The in-time performance will be adjusted by changes to the boarding process, recognising tiered and frequent flyers, and continued investment will be made in low fares, particularly in JetStar. The plan outlined 10 million airfares for under $100 this year and five million reward seats through the Qantas App.
A climate fund will be launched, aiming to be the largest of its type for any airline, with a $400 million investment allocated for it. The fund will focus on sustainable aviation fuel and technology to assist with waste reduction and efficiency targets.
More than 160,000 applications were received for employment positions at Qantas over a recent period, which has sparked a target for Qantas to regain its ‘employer of choice status.’ Training and promotional workshops will also see a commitment of 2 million hours this year alone.
Qantas has promised to improve areas of neglect for customers and staff, pledging to be a leader in the industry.
