Global Hotel Alliance (GHA)’s award-winning loyalty program, GHA Discovery, has partnered with Miami-based luxury cruise line Regent Seven Seas Cruises.
GHA Discovery members are rewarded with the programme’s innovative rewards currency, Discovery Dollars. Through this exclusive partnership, members will now earn Discovery Dollars by reserving a voyage with Regent, redeemable in any GHA hotel, resort and palace.
“We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent while also providing the many benefits of the GHA DISCOVERY loyalty program to current Regent guests who choose to enrol at no extra cost,” said Andrea DeMarco, President for Regent Seven Seas Cruises.
GHA Discovery members who reserve a Regent cruise will also be fast-tracked to GHA Discovery Titanium status, valid for over a year, and receive a special welcome gift of champagne and chocolates onboard.
With the addition of Regent’s newest ship, Seven Seas Grandeur, later this year, this partnership comes at a perfect time to provide more opportunities to create life-long memories aboard.
“This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands,” said GHA CEO, Chris Hartley.
To celebrate the launch of this partnership, GHA Discovery members can collect triple rewards of up to 7,500 Discovery Dollars, redeemable at any participating GHA hotel or resort, for bookings made until the 30th of September 2023 and cruises departing on or before the 31st of December 2023.
