Hyatt Hotels Corporation has announced a new technology agreement between affiliates of Hyatt and Sabre Corporation, a leading provider of software and technology that powers the global travel industry. Under this agreement, Sabre’s SynXis Central Reservation System will become the main Central Reservation System (CRS) for Hyatt hotels beginning in 2024. This integration will enhance Hyatt’s reservation capabilities, streamline its operations, and deliver a seamless and efficient experience for guests, including a faster search and booking process. The agreement comes on the heels of Hyatt’s announcement of Hyatt PrO to optimise its revenue management system. These innovations are done with the aim of enhancing Hyatt’s commercial technology stack, informed by listening to owners and operators.
Chief information officer at Hyatt, Eben Hewitt, said that all of Hyatt’s business decisions are driven by purpose, the company encourages people to do their best, and that it all begins with empathy and listening.
“As part of our transformative growth journey, we heard directly from owners and franchise management companies that we had an opportunity to create a more efficient and streamlined Central Reservation System, and after a very thorough evaluation, we decided that Sabre would be the perfect provider for Hyatt’s global portfolio to make the search and booking process even better for guests,” said Hewitt.
By leveraging the SynXis Central Reservation System, Hyatt’s new system will be designed to make the guest search and booking process smoother and increase property availability visibility through various platforms.
Flexible calendar search options will enable guests to search for availability. They will offer a more intuitive and efficient calendar view, including key dates when special promotions are available, as well as when World of Hyatt members can redeem their points for the highest value.
Enhanced rooms and rates view will allow hotels the ability to quickly synchronise reservation modifications, enabling guests and colleagues to access newly available rooms in real-time. Hotels will also be able to share dynamic packages allowing guests to customise aspects of their stay individually.
An efficient booking system has also been designed to simplify the booking process by unlocking the best rates for Hyatt guests through advance purchase rates and streamlining the processing for hotel colleagues.
President of Sabre Hospitality Solutions, Scott Wilson, said announcing the partnership was a thrill, especially to be able to improve guest experiences.
"At Sabre, we are committed to enabling our customers to achieve their goals by delivering the technology that forms the foundation of their operations and future innovation. This collaboration represents our dedication to empowering the hospitality industry and elevating the guest experience," said Wilson.
Jessica White, senior vice president of global property and guest services at Hyatt, said that the collaboration will be able to simplify operations for on-and-off-property colleagues, which will result in enhanced experiences for guests.
“Adopting Sabre as our new Central Reservation System will increase our brands' distribution breadth and reach and personalised direct booking experiences across our global portfolio,” said White.
This announcement builds on Hyatt’s commitment to simplifying hotel systems while creating property-level flexibility with best-in-class applications like Hyatt PrO, which is a global collaboration with IDeaS. With Hyatt PrO, on-property and above property, Hyatt colleagues will benefit from best-in-class modularity and flexibility, increased automation, organisational growth empowered by innovation, and the ability to drive deeper collaboration across commercial teams.
Hyatt's unique vision for innovative capabilities aims to create a differentiating value proposition for Hyatt owners and operators and deliver customisation in areas that drive competitive advantage. With the aim to continue these efforts, Hyatt is also exploring ways to enhance property management system options further.
