New global research commissioned by world-leading communication technology company Communications Specialist Ltd, reveals that 94 percent of senior executives at high-end, luxury hotels expect the sector to increase its focus on sustainability over the next three years. Some 22 percent believe there will be a dramatic increase.
As part of this, 46 percent expect there will be a dramatic increase in the sector’s focus on working with local suppliers, and a further 44 percent say there will be a slight increase. Some 84 percent predict growth in the luxury hotel sector’s use of renewable energy, and 86 percent have an increased focus in the sector on removing disposable plastics from their operations between now and 2026.
Communications Specialist Ltd commissioned the independent research agency Pure Profile to interview 50 senior executives at luxury, high-end hotel chains with annual revenue of $4 billion based in Asia, Africa, Europe, the US and South America.
Some 28 percent of senior luxury hotel executives interviewed say having strong sustainability credentials is now extremely important to secure bookings, while a further 68 percent say it is quite important.
Chief Marketing Officer at Communications Specialist Ltd, Kevin Buchler, said the high-end luxury hotel market has very discerning customers.
“We have seen increasing interest from many of our customers who want to know the ESG credentials of the hotels they are staying in. Our research shows the luxury hotel sector is investing heavily in this area, which has become key to a hotel’s success to strongly focus on sustainability,” said Buchler.
Communications Specialist Ltd provides sales support on radio communication systems as well as training, fitting and commissioning of equipment, systems amalgamation, on-site instruction, maintenance and the provision of spare parts internationally to many luxury hotels around the world. Its team of radio system experts have more than 35 years of experience and will support and help resolve complex network issues on-site or remotely.
