Onyx has continued its goal of becoming the best medium-sized hospitality management company in Southeast Asia, with the official launch of the Amari Raaya Maldives resort.
The brand-new luxury resort features 187 villas and exceptional facilities, including family activities, with unobstructed views of the breathtaking Raa Atoll, just 45 minutes by seaplane from Velana International Airport. Created in partnership with the Panchshil Group, a renowned luxury real estate developer, this new development project will be the most substantial investment in the Indian Ocean region this year.
Catering to tourists from across the globe, the newly launched Amari Raaya Maldives by the Group promises to be the finest luxury resort in the Maldives, aiming to provide an unforgettable experience. This venture marks a significant expansion of ONYX Hospitality Group's business hotel portfolio as it ventures into the thriving luxury lifestyle resort market.
Onyx Hospitality Group CEO, Yuthachai Charanachitta, said that the Indian Ocean is known for its array of beaches and coastal areas, making it the perfect location for the new resort.
“It has become a highly sought-after destination for tourists from around the world. Among the key target markets for this region are Russia, Germany, India, United Kingdom, USA, Korea, and Saudi Arabia,” said Charanachitta.
The distribution strategy of Amari Raaya Maldives is focused on achieving a balanced distribution between wholesale and retail segments. The company’s top five target markets stand out due to its strategic price positioning and the exceptional and exclusive resort experiences on offer.
Every room at the resort offers unobstructed views of the Raa Atoll waters, creating a serene and rejuvenating sanctuary for guests. Each space is meticulously designed with a blend of style and personality, ensuring a memorable and delightful stay. The resort is nestled amidst the splendour of vibrant coral reefs and embraced by the lush foliage of palm trees in the undamaged tropical forest.
The resort has offered discounts of up to 40 percent off to attract visitors after the Maldives opened its borders in 2022.
