In the ever-evolving landscape of the hospitality industry, hoteliers are constantly seeking innovative ways to maximise their property's potential and profitability. In this issue we revisit the opulent penthouse suite – once the crown jewel of many high-end hotels – and whether it should undergo a transformation into a swanky rooftop bar. At first glance, it might seem like a simple choice between offering guests a lavish private space or a communal gathering spot with panoramic views. On a different level, the decision becomes a complex balance of financial implications, customer preferences, brand identity, and long-term strategy. We spoke to several hotels who endeavoured such a transformation to elevate their establishment.
When it comes to elevated experiences, none are as visually spectacular as rooftop bars. Since making a comeback into the hotel industry, rooftop bars have provided an oasis for guests, an asset for hotels, and a unique location with 360-degree views. A favourite with guests, rooftop bars can provide an authentic dining experience with city views from the comfort of their own hotels.
Offering a point of difference is what makes rooftop bars individual and original. Dean and Nancy on 22 is reminiscent of the classic hotel bar, but with a 21st-century touch. Located atop A by Adina in Sydney’s CBD, the glamorous black and gold colour palette and mid-century statement furniture has created a minimalist space balanced by decadence and drama, accompanied by precise and playful service. The cityscape views are easily the biggest standout of the bar’s fit-out, with a baby grand piano and black leather banquettes offering a unique ambience to the bar’s location and theming.
Blossom Rooftop Bar has unparalleled views of Melbourne’s skyline, as it is the highest within the CBD. The bar includes authentic wood-fired pizza using an oven that was flown in from Italy, weekly DJ sessions, and is adorned with custom artwork by local artists and designers. Blossom encompasses not only a floral theme, but a rich movement of colour. Its fit-out has been matched to the rest of the hotel, with an urban and industrial vibe. Festoon lighting and plants create the perfect atmosphere, paired with signature cocktails crafted especially for the bar.
Artist, Lisa King said that the way that Blossom has been designed is a feast for the eyes.
“Blossom inspires a sense of pleasure, exuberance and exploration of the frivolity of the night amongst the neon of the city,” said King.
Read the full article in the e-magazine, on page 10.
