IHG Launch Vignette Collection in Indonesia

IHG Vignette Collection

IHG Hotels and Resorts has partnered with MMS Land, to debut the first Vignette Collection hotel in Indonesia.

Rumah Luwih Bali, with its 74 rooms and suites, will join the IHG system later this year, before fully converting to a Vignette Collection property in 2024 following an extensive refurbishment. Blending heritage and hospitality, the beachfront luxury colonial-style resort will be refreshed to offer an authentic, experiential, and considerate stay, as part of the growing Vignette Collection of one-of-a-kind properties.

Rumah Luwih Bali joins Vignette Collection’s family of distinctive, elegant, and intriguing luxury and lifestyle hotels. Each Vignette Collection property is unique yet connected by a shared vision to make positive change for people, place, and planet. Created for the next generation of luxury and lifestyle travellers, each property is distinguished in its character and design, always with the discerning eye of the thoughtful venturer in mind.

Chris Anklin, Senior Director for Development in the South East Asia and Korea region, said that IHG Hotels and Resorts is expanding quickly across Indonesia with 24 open hotels and 15 hotels in the pipeline. 

“As we grow across wonderful destinations in Indonesia, Bali continues to be an important market and tourism hub for international and domestic travellers,” said Anklin. 

“We already have a strong luxury and lifestyle footprint in Bali with fantastic award-winning hotels across Six Senses, InterContinental Hotels and Resorts and Hotel Indigo. We are introducing more brands, and together with MMS Land, we will debut the Vignette Collection brand along Bali’s East Coast. This hotel will offer a one-of-a-kind stay for travellers as it expands our portfolio of brands on the Island of the Gods.”

Andre Chandra Biantoro, CEO of MMS Land, said he was looking forward to introducing the first Vignette Collection property to open in Indonesia, and in Bali. 

“Rumah Luwih is a heritage hotel acquired by MMS Land in April 2023, and now brings its distinct character and identity to the Vignette Collection. We are confident that our partnership with IHG Hotels and Resorts, with their luxury and lifestyle expertise and global enterprise system, will elevate and enhance the hotel stay experience, bringing new travellers to the resort and grow our business,” said Chandra Biantoro.

Nestled amidst lush greenery with views of Mount Agung and the ocean, Rumah Luwih Bali is a classically colonial-style Indonesian mansion. Seventy-four guest rooms and suites sit upon black sand beaches with sweeping views of rice paddies. An accessibly hidden hideaway, Rumah Luwih Bali is located within an undiscovered corner of Bali within an hour’s drive of the I Gusti Ngurah Rai International Airport. Facilities include an all-day dining restaurant, swimming pool, meeting rooms, fitness centre and spa.

Brimming with Bali’s beautiful marine life, shorelines make Rumah Luwih Bali a destination for world-class diving and snorkelling. The serenity of sunrise walks upon the sands, home cooking style dining, cultural history and eco-tourism activities, including white water rafting, waterfalls and surfing, are also all within reach. Close to the slopes of Mount Agung, the area holds the history of the Kings of Karangasem and temples such as Tirta Gangga, Besakih and the Water Palace.