Malaysia Airlines' NDC content is now available through the Sabre travel marketplace, enabling the carrier to expand its offer-and-order-based retailing to travel sellers.
By activating NDC through Sabre, travel agencies and other sellers can gain a competitive edge by maximising access to Malaysia Airlines' real-time offers and rich content.
"We're thrilled to take the next step in our retailing evolution with Sabre," said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG).
"We are already successfully using a broad suite of technology solutions from Sabre, and we're excited to be adding our NDC content to Sabre's extensive marketplace."
Providing travel sellers with the best omnichannel purchase experience is essential to Sabre's growing family of NDC airlines.
Travel sellers in crucial markets like Australia, India, Indonesia, Malaysia, Singapore, and the United Kingdom can now shop, book, and service Malaysia Airlines' NDC offers and traditional content options through Sabre's Offer & Order APIs, agency point-of-sale solution Sabre Red 360, and Sabre's corporate booking tool, GetThere.
"Sabre is at the forefront of the NDC evolution, and we're delighted to launch Malaysia Airlines' NDC content as we continue to drive collaboration, shape the ecosystem, and pave the way forward for the offer and order-powered retailing of the future," said Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre.
"It's essential that Malaysia Airlines has the capabilities it needs to get its content in front of the right travel sellers as the carrier continues to ramp up services and introduce new products."
Malaysia Airlines and Sabre have worked together for over two decades, and thousands of Sabre-connected agencies in more than 150 countries worldwide are already shopping, booking, and servicing NDC content through the Sabre GDS.
