The Professional Tennis Players Association is excited to announce a new global partnership with Hilton. In this multiyear exclusive collaboration, Hilton will serve as the Official Hotel & Lodging Partner of the PTPA, offering unparalleled benefits and world-class hospitality to professional women's and men's tennis players who often manage the stresses of a rigorous travel schedule.
"The possibilities this partnership opens up for players are truly exciting," said Bethanie Mattek-Sands, PTPA player executive committee member and nine-time doubles major champion.
"As professional tennis players, we spend most of the year living in hotel rooms worldwide. Having Hilton as an official global partner will ensure we have access to high-quality accommodation options and benefits that elevate our travel experiences. This is a game changer."
As part of its partnership agreement, Hilton will extend elite benefits to PTPA members who sign up to participate in Hilton Honors, offering players the best of the Hilton experience through its award-winning loyalty program. With over 180 million members globally, Hilton Honors strives to make travel more valuable, flexible and personalised for every type of traveller, whether on the road for work, leisure or everything in between.
"We are thrilled to announce our global partnership with the Professional Tennis Players Association (PTPA), further extending our Hilton hospitality to some of the world's finest athletes with memorable stays at all of our 22 hotel brands," said Mark Weinstein, chief marketing officer of Hilton.
"As we continue to build this alliance, we also look forward to creating exciting content with the world's top tennis players and curating money-can't-buy experiences and access for our Hilton Honors members. From offering holistic wellness experiences and dining options to empowering our guests with greater choice and control over their stay through the Hilton Honors app, at Hilton, we know the important role a Hilton stay has in making sure you can be your best – even when furthest away from home."
"This collaboration tackles our travel challenges, enabling players worldwide to spend less time worrying about accommodations and focusing more on their game. Aligning with Hilton, known for crafting world-class experiences, underscores their investment in our players' lives and livelihoods," PTPA Executive Director Ahmad Nassar said.
Recognising tennis's massive fan following globally, Hilton will also work with several professional women's and men's tennis players to create content that tells unique stories of players' experiences travelling the world on tour. Hilton and the PTPA will also curate exclusive experiences for Hilton Honors members centred around the most significant moments in tennis.
Winners Alliance, the for-profit affiliate of the PTPA, facilitated this partnership.
"Uniting Hilton and the PTPA is a significant stride in amplifying player benefits and advancing the business of working with tennis players. Hilton's investment in this program and its commitment to creative content and promotion pave the way for a future marked by dynamic collaborations dedicated to benefiting players and promoting partnership growth," President Eric Winston said.
