Groupe GM, a global leader in the guest amenity industry, has partnered with the esteemed fragrance house Fragonard to introduce two exclusive lines designed to enhance the guest experience with distinct inspirations.
The Vrai line captures the vibrant soul of the Mediterranean coast, providing amenities that reflect the region's enchanting essence. The heart of the Vrai hotel line is its distinctive fragrance, a blend of fresh, floral notes with verbena as its highlight.
The line's aesthetic, marked by neutral tones and minimalist design, features small format products and an engraved solid soap crafted from responsible materials alongside large formats, namely the Ecofill dispenser in 300 ml aluminium.
This innovative, refillable, and traceable aluminium dispenser, along with sealed refill pouches of body wash, shampoo, conditioner, body lotion, and hand wash, ensures the product's origin and traceability and limits bacterial contamination while minimising environmental impact.
The Figuier Fleur line, on the other hand, pays tribute to the charming heart of Provence, the birthplace of Fragonard. It combines the fresh notes of bergamot, neroli, and fig leaf with floral notes of magnolia and freesia, culminating in a sophisticated woody base of oak moss and spicy cardamom. Available in both small and large formats, the line also features the refillable innovation Ecofill in 400ml and the 300ml Ecopump, made from recycled plastics and pumps out of bio-sourced resin, primarily derived from sugar cane.
Vrai and Figuier Fleur align with Groupe GM's Care about Earth program, reflecting a commitment to eco-responsibility. This initiative aims to reduce the impact of its products on the environment and contribute to sustainability to protect the planet for many generations.
As an eco-responsible amenities supplier, Groupe GM consistently prioritises using green resources, favouring reusability, and reducing single-use plastic. Eco-conception is at the heart of the program to significantly reduce waste and use scarce resources.
