Accor’s lifestyle loyalty programme, Accor Live Limitless (ALL), was awarded top honours in two categories at Melbourne's 2023/2024 Asia Pacific Loyalty Awards. The awards celebrate excellence, innovation, and best practices in the Asian Pacific region's loyalty industry.
The programme received accolades for ‘Best Overall Loyalty Program Travel – Car Hire, Airline, Accommodation, Airport’ and ‘Best Overall Loyalty Program Other - Entertainment, Experience, Hospitality’.
“Accor’s commitment to excellence in customer loyalty is truly inspiring,” said Sarah Richardson, chair of the Australian Loyalty Association.
ALL is Accor's free lifestyle loyalty programme, which delivers members spectacular experiences, privileges, and rewards. Points can be earned on accommodation, restaurants, and bars throughout the Accor network.
“We are extremely proud to receive these two prestigious awards from the Australian Loyalty Association. Our team was thrilled to accept the awards for our team members throughout Asia Pacific, who deliver incredible member experiences daily,” said Accor Pacific Chief Operating Officer PM&E, Adrian Williams.
“These awards recognise the care and support they provide to all our members.”
Accor was the first hotel operator in the Pacific to reward their customer’s loyalty with exceptional partner benefits, including the ability to boost Qantas Frequent Flyer points and access to world-class sporting and entertainment events.
