Mandarin Oriental has announced the appointment of Alex Schellenberger as Senior Vice President of the brand to support the strategic vision of Mandarin Oriental, elevate its brand presence, and increase its desirability as a luxury hospitality brand. With over two decades in global luxury brand building, storytelling, and brand experience roles, Schellenberger brings invaluable insights and expertise to this newly created global role and will be joining the Group Leadership Team.
Schellenberger's illustrious career has been defined by his contributions to iconic global brands. He began at Procter & Gamble’s Prestige Division, where he elevated the Hugo Boss fragrance line. Subsequently, he held senior executive positions leading transformative marketing and communication initiatives to redefine and reposition beauty and luxury goods brands, at Coty and Swarovski. Most recently, Schellenberger held the position of Global Chief Marketing Officer for Accor based in Paris.
Laurent Kleitman, Group Chief Executive of Mandarin Oriental Hotel Group, expressed his enthusiasm about Alex's appointment.
"Alex Schellenberger is a talented and transformational brand builder. His global experience will be instrumental in realising our ambitious plans to put the brand and the guest at the heart of the organisation and deliver enriching and innovative experiences, stunning communications and innovative partnerships. Alex Schellenberger has an outstanding track record elevating luxury brands, and I am delighted to have him join our team and steward Mandarin Oriental as we accelerate and elevate our presence in the most sought-after destinations around the world."
Schellenberger said to have been appointed to the role was an honour.
“I am proud to be joining this iconic brand that has captured the imagination and the loyalty of so many fans around the world. Mandarin Oriental is renowned for delighting its guests with legendary service, steeped in oriental heritage and we are uniquely placed to drive these exceptional experiences to new heights, further securing our position as a global leader in luxury hospitality, ” said Schellenberger.
Alex Schellenberger, a German national, will be based at the Group’s Head Office in Hong Kong.
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