Australia | One of the most prominent names in lifestyle and design has announced a new company name and an even sharper focus on developing lifestyle hotels that redefine Australia's hospitality landscape.
Cre8tive Property has rebranded into Cre8tive Hotels & Lifestyle, set to move headfirst into a renewed dedication to helping owners and developers navigate the nuances required to make a lifestyle hotel that can compete on a world stage.
Andrew Taylor, trusted advisor of Cre8tive Hotels & Lifestyles, helped develop a distinct strategy and process that educates owners, developers, and funding partners. This strategy will drive top-line occupancy and rate performance, better profitability, and a more substantial ROI.
"We are passionate about hotels and fostering community within them, and over the years, we have seen a distinct trend of developers wanting much greater levels of customisation for their projects to reflect better their vision and the neighbourhoods in which their projects are embedded," said Taylor.
"Rather than simply relying on an established hotel brand to "solve" their development, developers want more influence and say in the type of hotel they will deliver and ultimately put their name to, and that is where we come in."
This rebranding will focus on helping clients and the broader hotel community to create world-class standard lifestyle hotels.
"We are really proud of our ability to attract new, exciting brands and operators to the Australian market and match them with owners," said Taylor.
"Many of these lifestyle brands are incredibly impressed with Australia and are eager to establish a presence here. Our role is to ensure that they understand the particular dynamics of Australia, both culturally and commercially and set all parties up for success."
Taylor's background in the hotel industry will provide insight into the ever-changing industry and the challenges that come with rebranding.
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