Marriott International’s presence in the Canadian market has strengthened, as the company celebrated a 36 percent year-over-year increase in hotel-level leisure revenue in 2023. With 274 hotels currently open and 90 in the pipeline, several factors, including a dedicated focus on lifestyle, upper midscale and extended stay brands, as well as market-specific loyalty program offerings and partnerships, continue to drive the company’s success in Canada.
In an effort to meet the increased demand for leisure travel, Marriott continues to focus on the lifestyle sector with conversion-friendly collection brands such as Autograph Collection and Tribute Portfolio. These “soft brands” offer design flexibility and can provide excellent opportunities for developers and hotel owners wishing to target leisure guests seeking distinctive and unique experiences in stunning locations. One notable example is the HONEYROSE Hotel, Montreal, a Tribute Portfolio Hotel with its art-deco-inspired design and blend of vintage and modern amenities, ideally situated in the heart of downtown Montreal.
“In addition to development teams in Eastern and Western Canada, Marriott International has dedicated sales and marketing teams across Canada,” said Paul Cahill, senior vice president of Canada operations at Marriott International.
“Our Canadian-based team engages with owners, developers, customers and guests to truly understand what’s important to these stakeholders in this market. We’re focused on growing our presence in Canada with new openings, localized Marriott Bonvoy partnerships and programming.”
Marriott recently enhanced its leisure offerings in Canada with the introduction of Moxy Hotels, launching its first two properties with the opening of Moxy Halifax Downtown in January 2024 and Moxy Banff which debuted this spring. Moxy Hotels are also planned for various gateway cities throughout Canada including Montreal, Vancouver, and Ottawa over the next three years.
With a full operating team and development team for both managed and franchised hotels in Canada, the company is well-positioned to address underserved segments in the Canadian hotel market, including extended stay, upper midscale and midscale properties. Two of the marquee brands in these segments, Fairfield by Marriott (31 hotels open in Canada) and TownePlace Suites by Marriott (21 hotels open in Canada), are amongst the fastest-growing brands in the country, with 24 and 25 properties in Marriott’s pipeline, respectively.
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