Hospitality TV leader LG Electronics announced that it has developed integrated Google Cast casting capabilities for LG smart hotel TVs.
Hyatt has worked with LG in the hopes of becoming the first hospitality brand to enable the deployment of these new integrated LG smart hotel TVs later this year. Hyatt, through SONIFI, a casting partner that provides casting to more than 500,000 industry rooms, is assisting in the LG-Google next-generation casting solution for new and existing Hyatt hotels around the world.
Bringing Google Cast to the industry's best-selling smart hotel TVs using LG's Pro:Centric platform represents an important next step in the evolution of the guest experience journey, according to Michael Kosla, senior vice president of LG Business Solutions USA, which will demonstrate the new TVs publicly for the first time at the HITEC 2024 hospitality technology trade show.
"LG is pushing the boundaries of what's possible in hotel room entertainment through partnerships with technology leaders like Google to combine our new smart hotel TVs with the latest in casting technology to benefit hoteliers and guests alike," he said.
"Aligned with our purpose of care and goal to make the guest experience even more seamless, Hyatt is proud to work towards building on our role as the leader in hotel room casting," said Rohan Jani, associate vice president of guest products at Hyatt.
"We introduced the first industry casting solution in 2017, and now, with Google and LG, we are exploring taking in-room casting to the next level to boost operational efficiency and improve the guest experience."
Embedding Google Cast into LG smart hotel TVs may reduce the complexity for hotels and systems integrators to deliver the casting feature for both Android and iOS users, Kosla explained.
"With this integrated approach, there is no additional equipment to buy, configure, and maintain, no risk of device theft, and it frees up an HDMI port," he said,
"Google Cast capabilities built into LG hotel TVs will give hotel operators the best-integrated solution that reduces costs and allows guests to pick up where they left off in their personal streaming services," said Tiger Lan, Google's senior director of engineering for multi-device experiences.
