USA | Sabre has launched SybXis Retailing, a comprehensive retailing solution.
Sabre Hospitality, a division of Sabre Corporation, has announced the next evolution of its retailing solution: SynXis Retailing. With the addition of standalone offers, not bound to a room reservation, and automated fulfillment powered by Nuvola, SynXis Retailing is the most comprehensive retailing solution in the market.
In addition to selling ancillaries with room bookings, the platform now enables the sale of standalone offers beyond the room, allowing hoteliers to set up virtual storefronts, broaden their catalogue, and reach a wider audience.
"Launching standalone offers represents a significant leap forward in our commitment to innovation in the hospitality industry," said Scott Wilson, President of Sabre Hospitality.
"Our evolved solution empowers hoteliers to unlock additional revenue by selling experiences, services, goods, and more without a room reservation. Enhancing traveller experiences through personalised and relevant offers, ultimately driving higher satisfaction and revenue. We are excited to see how SynXis Retailing will enable our customers to stay ahead in a competitive market."
Furthermore, Sabre Hospitality announced the upcoming integration of automated fulfilment powered by Nuvola, their task management solution. The integration between SynXis Retailing and Nuvola's ticketing functionality enables hoteliers to automate the fulfilment of ancillary offers. This integration provides automated ticket creation, scheduling, and notifications to facilitate the fulfilment of orders.
"With retailing transforming the hospitality industry, Sabre continues to amplify our Retail Studio portfolio with SynXis Retailing," said Mykola Sheludko, product vice president of Sabre Hospitality.
"Coming later this summer, our customers can tap into our integration of Nuvola features to optimise fulfilment. Looking ahead to 2025, we will continue expanding our customers' retailing tools by enabling a marketplace for reselling third-party offers."
The platform's capabilities are designed to help hoteliers implement a successful merchandising strategy, resulting in a competitive advantage and aligning with the expectations of today's travellers and the next generation.
The SynXis Retailing Recommendation Engine leverages predictive analytics powered by machine learning to suggest targeted offers, increasing conversions through tailored recommendations. By offering more relevant ancillaries, hoteliers can achieve higher booking conversions, resulting in greater guest satisfaction, increased revenue, and strategic differentiation from competitors.
SynXis Retailing enables customers to achieve greater success, driving significant ancillary revenue and enhancing guest experience. With proven results, Sabre's customers have experienced an average order value of USD 300 per ancillary booking, in addition to the room value. Moreover, customers that have upgraded to SynXis Retailing have witnessed up to a threefold year-over-year increase in average ancillary revenue.
