USA | Long known as a reliable name, Holiday Inn has been named the most trusted brand in travel and hospitality in the US by travellers.
The Holiday Inn brand is not only one of the most iconic names in hospitality, but one of the world's largest and most recognised brands. According to Morning Consult Intelligence data, the Holiday Inn brand is also the most trusted travel and hospitality brand in the country.
"Trust is invaluable," said Raul Ortiz, Vice President, Global Marketing and Brand Management for Holiday Inn.
“It’s something that’s earned year after year. We are continuing to build a brand that everyone can enjoy and depend on, and this recognition serves as a testament to our ongoing efforts. We are incredibly grateful to our guests who choose to stay with us and to our hotel teams whose unwavering care is the cornerstone of our guests’ experience.”
As the first hotel chain to have a footprint in all 50 U.S. states, the Holiday Inn brand has revolutionised travel through countless contributions to make hospitality more accessible.
The brand pioneered the concept of hotel loyalty programs in February of 1983, setting an industry standard that laid the groundwork for IHG Hotels & Resorts to establish one of the world's largest loyalty programs, now known as IHG One Rewards. The brand also spearheaded the development of the first centralised hotel reservation system – Holidex, in collaboration with IBM – that paved the way for future technological advancements across the hospitality sector.
In the current market, this legacy of innovation continues, and the brand is using its unrivalled heritage and unique position as a world leader in travel to shape a better guest experience.
With a commitment to evolve alongside the ever-changing needs of today’s traveller, the Holiday Inn brand unveiled a refreshed and modernised prototype for its Americas estate last year.
While the first hotel to fully showcase the brand’s latest design changes is scheduled for an early 2025 debut, the Holiday Inn design aims to integrate elements of the new prototype into nearly 30 U.S. hotels by the end of 2024.
