AUSTRALIA | Independent public relations and communications agency Anne Wild & Associates (AWA) has been reappointed by AYANA Hotels & Resorts.
AYANA Hotels & Resorts encompasses AYANA Bali, AYANA Komodo Waecicu Beach, and AYANA Cruises, and AWA will represent its exclusive resorts and cruise offerings in Bali and Komodo, Indonesia. The agency’s remit has also been extended to include AYANA MidPlaza Jakarta.
AWA will drive a comprehensive media and communications program to build brand awareness and reinforce AYANA’s unique proposition as the premier integrated resort in Indonesia.
“We are delighted to partner with AYANA again to elevate the brand further in a competitive market. Australian travel to Asia is surging, and AYANA offers diverse destinations and experiences for luxury-loving travellers, from lush resorts in Bali to untouched gems in exotic Komodo, as well as stand-out products, including Rock Bar Bali and the innovative new SAKA Museum – one of Time Magazine’s World’s Greatest Places for 2024,” said AWA’s Managing Director Anne Wild.
Named after a ‘place of refuge’ in Sanskrit, the four distinctive properties comprising AYANA Bali – AYANA Resort, AYANA Villas, AYANA Segara and RIMBA by AYANA – sit within the 90-hectare AYANA Bali. These enjoy majestic ocean views from the clifftop above Jimbaran Bay, just 12km from Bali’s airport.
The five-star AYANA Komodo Waecicu Beach is an hour’s flight away on the rugged, scenic island of Labuan Bajo, the ‘launching point’ for trips to the home of the famous Komodo Dragon and an aquatic playground renowned for year-round snorkelling and scuba diving among coral reefs.
This is also the home to the deluxe AYANA Lako’dia, a 54-metre-long traditional phinisi yacht sleeping up to 18 guests undertaking decadent voyages around Komodo National Park.
AYANA Midplaza Jakarta is a 5-star hotel and oasis in the heart of the city. It offers travellers respite from the urban landscape with a resort-style pool, tranquil spa, tennis and squash courts, and a choice of seven restaurants and bars.
“We look forward to working with the talented and trusted team at AWA and leveraging their luxury travel and tourism expertise to introduce our stunning portfolio of properties and unique experiences to a wider and growing Australian audience,” said AYANA’s Executive Assistant Manager of Sales and Marketing Michi Sonoda.
The global Travel Lifestyle Network (TLN) has recognised AWA's travel expertise, selecting it as its representative agency in Australia and New Zealand. Anne Wild also sits on the TLN Board, heading up the APAC region.
