USA | The glitz and glamour of Hollywood has been selected as the perfect property location for Marriott's W brand.
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 hotel brands, and Trinity Investments, a U.S.-based hospitality-focused real estate investor, and funds managed by Oaktree Capital Management, L.P. , raise the curtain on the iconic and reimagined W Hollywood.
W Hollywood is pioneering a new, elevated playbook of distinct design, evolved passion programming, and refined service culture.
The transformation marked a fresh chapter in the brand’s dynamic and storied evolution. With an expanded global footprint and robust portfolio growth, W Hotels continues to pull inspiration from the next generation of luxury travellers as the brand launches its new positioning and visual identity. Part of a multi-year brand evolution, W Hollywood officially ushers in the new era for the brand in North America.
“As we unveil the newly reimagined W Hollywood, this moment marks much more than just a transformation – it is a redefinition of our signature, untraditional approach to luxury,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels.
“This hotel was tailor-made for the modern traveller who craves authenticity, creativity, and a deep connection to the cultural fabric of Hollywood. We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale.”
With sweeping views of the lush Hollywood Hills, the 300,000-square-foot property is the vision of the renowned architecture and design firm Rockwell Group. Inspired by the city’s rich history of film, music, palm tree-lined streets, and shimmering prisms of light, the guest experience was crafted to evoke the allure of a luxurious, inviting home nestled in the adjoining Hills. Rockwell Group created a whimsical retreat drenched in golden light, celebrating the cinematic essence of the legendary city.
As guests arrive on the property, they are immediately greeted by the triple-height signature Living Room, which honours the fluidity of the surrounding hills and the textures and colours of Southern California. A secret garden-like oasis, the Living Room is adorned by undulating green velvet seating; an unexpected celestial, mirrored installation; a rounded staircase evoking the stepped topography nearby; and a conversation-pit with an enchanting geographic design. The dramatic Living Room bar sits under hundreds of translucent, bespoke acrylic rods and faces a monolithic, grand fireplace framed by 35’ tall, 3-D printed concrete “drapes”.
Behind the curved bar sits a retractable, bi-folding glass wall that opens to The Garden, a courtyard dressed with trees and native vegetation nestled around sun-toned banquettes, loveseats, and mosaic terrazzo flooring in greens, pinks and browns. The elevated design elements offer the luxurious experience of being at a private estate, allowing guests to relax and unwind in a serene environment. A striking, oversized, trellis enveloped in green glass captures the hillside’s energy, incorporating design elements that emphasise reflectivity and depth.
As the sun begins to set, the Living Room comes to life with a nightly culinary and cocktail pop-up concept – There, There. This vibrant gastronomic experience showcases the cultural diversity of Los Angeles through a modern Angeleno menu, bringing the city’s theatrical spirit to life. There, There is more akin to the dinner parties in the surrounding Hills than a traditional hotel dining experience. Guests are treated to an extensive selection of Asian and Latin-inspired small plates to complement the drinks and entertainment that are central to the nightly celebration. W Hollywood will also open The Patio, a new, all-day dining option situated within The Garden.
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