SINGAPORE | Lotte Hotels & Resorts has partnered with Sabre Hospitality to produce a primary reservation platform for the hotel group.
Sabre Hospitality, a division of Sabre Corporation, is now the primary reservation platform for Lotte Hotels & Resorts.
This migration marks a major milestone for Lotte Hotels & Resorts as they transition to the advanced capabilities of Sabre’s SynXis Central Reservation System (CRS).
The strategic move will streamline reservation processes and distribution capabilities across the LOTTE portfolio, while enhancing retailing opportunities, and supporting their growth ambitions in South Korea and internationally.
“We’re laser-focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality,” said Jaehwan Kim, Chief DX Officer of Lotte Hotels & Resorts.
“By adding our properties to the SynXis CRS, we are positioning ourselves to better serve our guests with more efficient and seamless reservation experiences. This enhanced collaboration with Sabre marks an exciting new chapter for us, as we continue to expand our footprint and deliver exceptional luxury experiences across the globe.”
Through this enhanced alliance, Lotte Hotels & Resorts will use a number of advanced Sabre Hospitality solutions to further elevate the guest experience and improve operational efficiency.
These include SynXis Retailing to seamlessly sell services and experiences, Voice Agent for enhanced direct customer interaction, and Meta Search to improve online visibility.
“We’re delighted to amplify our alliance with Lotte Hotels & Resorts. This new agreement is a testament to our advanced technology, strong relationship, and deep market and global expertise,” said Frank Trampert, Senior Vice President and Global Managing Director of Sabre Hospitality.
“The migration to our cloud-based SynXis CRS will empower Lotte Hotels & Resorts with advanced technology to optimise operations, reach new markets, and enhance guest experiences.”
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