CHINA | HUALUXE Hotels and Resorts has showcased premium chinese traditions through IHG Hotels & Resorts, as well as cultural experiences.
HUALUXE Hotels and Resorts, an international premium hotel brand under IHG Hotels & Resorts, immerses guests in Chinese aesthetics and cultural experiences throughout many tourist destinations in Greater China, including Beijing, Shanghai, Shenzhen and Xi’an. HUALUXE enthusiastically showcases the art of Chinese hospitality, which revolves around ‘eat’ and ‘meet’. HUALUXE creates memorable moments for guests in various aspects, showcasing the unique charm and profound heritage of the culture.
The continuous expansion of policy benefits such as 30-day visa-free entry for multiple countries and 144-hour visa-free transit, has attracted an increasing number of travelers from around the world.
“IHG Hotels & Resorts has always been committed to ‘True Hospitality for Good’. We continued to strengthen and enrich the IHG One Rewards loyalty program, dedicated to creating excellent and exciting travel experiences for guests. With the current 30-day visa-free entry for multiple countries, 144-hour visa-free transit and mutual visa exemption policies, more and more inbound tourists are coming to explore the diverse culture of China,” said Rita Jiang, Chief Commercial and Marketing Officer.
“Since its establishment in 2012, HUALUXE Hotels & Resorts has not only provided high-quality services in line with international hotel standards but also delivered the essence of Chinese hospitality. The brand has integrated the elegance of Chinese aesthetics into daily life, as seen throughout the hotel. Guests are invited to behold the elegance of tradition at HUALUXE, taking in the unique charm of Chinese culture within a contemporary setting.”
Through its exclusive brand IP, ‘HUALUXE Gathering’, showcasing the essence of Chinese traditional arts and culture through the timeless, transforming hotels into not only places of accommodation but also platforms for experiencing and exchanging China’s Intangible Cultural Heritage. HUALUXE Beijing Xi’nan follows the rhythm of the 24 solar terms to offer a series of cultural activities, including the burning of sandalwood incense, sunset tea sessions, and playing the guzheng instrument. This artistic notion of harmony paints the picture of a new era of creativity. HUALUXE Kunming invites guests to create art with tie-dye methods and plant rubbing to sense the beauty of nature. HUALUXE Shanghai Changfeng Park provides the experience of exquisite crafting lacquer fans. HUALUXE Xi’an Tanghua allows guests to partake in burning foil painting, ancient incense making and cloisonné enameling.
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