AUSTRALIA | Groupe GM has announced its collaboration with the esteemed luxury fragrance house MEMO Paris.
This partnership marked Memo’s first collaboration with Groupe GM, creating a hotel line highlighting its unique fragrances and luxurious designs.
Founded in 2007 by husband-and-wife Clara Molloy and John Molloy, MEMO Paris has imagined perfume as a journey, building its identity around magical destinations, intense raw materials, and high-quality natural ingredients.
MEMO Paris fragrances have embodied specific destinations through complex compositions with unexpected notes. Its iconic Irish leather scent was chosen for the new hotel line.
Inspired by the co-founder's homeland's green landscapes, this refined scent symbolised freedom, wilderness and the natural world. With notes of Juniper Berry Oil, Green Mate Absolute, and Leather Accord, it will transport hotel guests, evoking a crisp Irish countryside morning with its wintery-fresh aroma.
The brand's first hotel line with Groupe GM has featured high-end, luxurious black and gold packaging. The unique geometric pattern evoked a sense of travel and adventure, with wild horses galloping on the horizon and the rush of the wind in the lush Irish landscape.
“We are delighted to work with an innovative perfume brand like MEMO Paris to introduce sophisticated and luxurious eco-friendly amenities to our clients, all while meeting the level of luxury and quality expected from Groupe GM,” said President of Groupe GM Laurent Marchand.
“This line deeply reflects the core values of both our companies and enables hotels worldwide to pamper their guests with expertly crafted amenities with strong stories, personal touches and attention to detail that will transport them to another world thanks to unique scents and refined packaging.’’
The MEMO Paris hotel line contains up to 98 percent of ingredients of natural origin and features 40ml plant-based tube products with recycled plastic caps. A 30g bar certified RSPO soap has also been made available for customers featuring the alluring Irish Leather scent.
The range features large-format dispensers available in liquid soap, shower gel, shampoo, conditioner, and body lotion, such as the 300 ml recycled plastic Ghost dispenser, which comes in a rectangular shape evoking the famous Memo fragrance bottles.
As its name suggests, this dispenser has been fixed on a hidden rail, creating the illusion that the product is levitating. These dispensers feature luxurious gold caps for the MEMO Paris hotel line, imbuing effortless style and sophistication to the hotel bathroom space.
Additionally, the hotel line offers a safe, clean, refillable large-format EcoFill dispenser with sealed refill pouches, guaranteeing product origin and traceability while preventing bacterial contamination. It also has double-sided visibility windows and takes only seconds to change the pouches for faster housekeeping.
MEMO Paris’ eco-designed amenity range aligned with Groupe GM’s Care About Earth program and contributed to the corporate effort to reduce its environmental impact.
