SWEDEN | IDeaS and Benchmarking Alliance have announced a new Technology Integration Partnership to enhance market intelligence.
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, has announced a technology integration partnership with Benchmarking Alliance, a growing market leader in specialised competitor benchmarking data for the hospitality industry.
Benchmarking Alliance’s competitive intelligence platform encompasses data from hotels, conference centres, restaurants, resorts and more to help hospitality providers gain an accurate understanding of their market environment.
With daily data reports from more than 2,000 hotels in the Nordic region, the seamless data interface between IDeaS G3 RMS and Benchmarking Alliance will provide hotels with detailed, timely market data to enhance their competitive edge and optimise operations.
Key benefits of the partnership include access to Benchmarking Alliance data within IDeaS Solutions, the use of advanced market intelligence to make better revenue strategy solutions, and the ability to identify and react to market trends as they happen.
Henrik Karlsson, business development manager of Benchmarking Alliance, said that working together in a partnership would provide customers with the best service possible.
“As the main provider of benchmarking and market data in the Nordics and the Baltics we understand that working together with other hotel tech providers is key for our customers’ success. We are happy to announce that we now team up with IDeaS to help our customers drive revenue and profit,” said Karlsson.
Olga Tolle-Rodrigues, director of global alliances at IDeaS, said the commitment from both parties was integral to the success of the partnership, and its future influence on critical industry decisions.
“IDeaS is committed to forging mutually beneficial partnerships throughout the hospitality technology landscape, and we’re very pleased to see this collaborative effort come to life. Market intelligence data is a critical piece of the puzzle for optimal revenue results, and this integration partnership ensures hospitality providers in the region can reach their full revenue potential.”
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