TIA has partnered with Grow Tourism and Powrsuit to launch an empowering programme for women in the industry.
Tourism Industry Aotearoa (TIA) has announced its latest partnership with Grow Tourism and Powrsuit to support the launch of its new ‘Women in Tourism Career Accelerator’ programme.
Designed specifically for women in the tourism industry, the professional development programme aims to provide practical tools, knowledge, and connections to help women accelerate their careers.
TIA Chief Executive Rebecca Ingram said the programme has put in place the industry strategy, Tourism 2050: a Blueprint for Impact, by growing and enabling the flow of talent into quality tourism jobs.
“Last week, to celebrate International Women’s Day, we profiled a small handful of the strong, successful and influential women who contribute daily to the success of our industry. Women play an essential role in tourism - currently making up 60 percent of the tourism workforce,” she said.
“This programme will help to equip more women in tourism with skills, connections and strategies to develop and advance their individual career goals. As a result, we will empower women to lead the industry into the future – and supercharge its potential.”
Available from the beginning of April, the programme will offer bite-sized skills development, focusing on three key areas: self-leadership, networking, and personal branding. It has aimed to nurture career progression and ensure women have the tools they need to thrive in leadership roles.
When more women are represented at senior levels, it will inspire the next generation of female leaders. This is especially important for the tourism industry as it evolves and grows in its role as a key contributor to New Zealand’s economy and vibrant communities.
“I personally know how important it is to have someone in your corner and have been lucky enough to have allies who have championed me and encouraged me to take up opportunities – and give me the push I sometimes needed,” said Ingram.
“I’m looking forward to championing this programme with our members to see more leaders thrive.”
As part of TIA’s support, it will offer three scholarships to its members to take part in the programme this year, with the accelerator profiled across TIA’s channels.
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