CALA | Marriott is set for a strong year in the CALA region, following on from record signings in the Caribbean that took place in 2024.
Marriott International, Inc. has announced a year of robust room signings and openings across the Caribbean and Latin America (CALA) region in 2024. The company had record signings in the region, with 67 agreements representing approximately 8,000 rooms in 2024.
In 2024, Marriott added 30 properties to its CALA portfolio, growing its regional footprint at year-end to 528 open properties across 37 countries and territories.
"2024 was a remarkable year for Marriott’s growth in CALA, driven by strong owner interest, brand expansions, and new market entries. With our extensive brand portfolio and 228 million Marriott Bonvoy members globally, we are well-positioned to sustain this momentum. The power of our well-established brands, competitive affiliation costs, powerful revenue generation engines and award-winning loyalty program continue to generate strong interest from our owners, franchisees and developers across the region," said Brian King, President of Caribbean and Latin America for Marriott International.
Conversions accounted for 32 percent of total room signings in 2024 in CALA, with 36 properties, representing nearly 2,600 rooms, in the conversion pipeline. Hoteliers and developers in the region continued to leverage the efficiencies and advantages of renovating and rebranding existing properties, further expanding the breadth of Marriott Bonvoy’s portfolio of more than 30 global leading brands.
Just last October the company celebrated its 500th property in CALA with the opening of Almare, a Luxury Collection Resort, Isla Mujeres, Adult All-Inclusive, and as of year-end 2024, Marriott had 528 open properties in the region, representing 92,736 rooms.
Marriott’s year-end pipeline in CALA stood at 183 properties, representing 27,817 rooms, which is expected to further enhance the company’s presence across all segments, including luxury, affordable midscale, all-inclusive, and apartment-style accommodations with Apartments by Marriott Bonvoy.
“Our continued expansion in the Caribbean and Latin America demonstrates the power of our diverse portfolio of brands and our commitment to providing unparalleled hospitality in this dynamic region,” said Laurent de Kousemaeker, Chief Development Officer of Caribbean and Latin America, for Marriott International.
“As we continue collaborating with developers and owners to bring new hotels and resorts to these captivating destinations, we look forward to welcoming new guests and further solidifying our position as the leading hotel company in the world.”
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