USA | Beaches Resort will expand its portfolio to the Caribbean, with an investment of nearly USD 1 Billion into the local market.
Beaches Resorts announced plans to invest nearly US $1 billion in the expansion of its leading family all-inclusive vacation brand, doubling its footprint within the next five years.
Adam Stewart, Executive Chairman of Beaches Resorts, unveiled the groundbreaking announcement and ambitious expansion plans at the company's Made of Caribbean global launch event held in New York City. Stewart shared the announcement of new destinations for the Beaches brand, including a new Beaches in Barbados, plans for a Beaches in Exuma, The Bahamas, and Beaches Runaway Bay in Jamaica, along with a sneak peek of the new Treasure Beach Village coming to Beaches Turks and Caicos.
Beaches Resorts was founded in 1997 with locations in Jamaica and Turks and Caicos, as the family-friendly evolution of Sandals Resorts. Beaches Negril and Beaches Turks and Caicos introduced a premium, all-inclusive experience tailored specifically for families. Since then, Beaches has established itself as the premier vacation for travelers of all ages with signature inclusions such as Caribbean Adventures with Sesame Street, Kids Camps, epic waterparks and its groundbreaking Autism Program certified by the International Board of Credentialing and Continuing Education Standards.
"As a family from the Caribbean, we have a deep love for our islands, and it's incredibly gratifying to draw inspiration from our guests," said Stewart.
"Our growth strategy is rooted in meeting their wants, with the importance of family time being at the core of our brand's DNA. We know that now, more than ever, families are prioritising connection and seeking enriching, multigenerational vacations. We are committed to not only meeting this demand but going above and beyond to wow them with new product offerings and provide unforgettable shared experiences."
Joining existing sister properties Sandals Barbados and Sandals Royal Barbados, Beaches Barbados will open as the inaugural Beaches on the island. Breaking ground in late 2025, the new resort will offer 600 rooms – from king suites and two-queen designs to nearly 3,000-square-foot, four-bedroom suites complete with a private oceanfront balcony. Designed in 'Bajan Style,' a grand and luxurious take on Caribbean Georgian Style, the resort's standout will include a dedicated 'Main Street' – a winding resort center featuring dining and shopping opportunities, as well as high-energy family zones from outdoor performance stages to a modern sports bar and arcade.
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