SWITZERLAND | RoomPriceGenie has announced the impressive results from an in-depth, 700-day study of 567 hotel clients worldwide.
The study examined the data from 567 properties from nine countries: Australia, the Czech Republic, Germany, the Netherlands, New Zealand, Spain, Switzerland, the United Kingdom and the United States.
It demonstrated the ROI earned by each property as a result of implementing the company’s RMS.
During the study period, participating hotels experienced the following:
- An average revenue increase of 19 percent across 567 properties in various markets worldwide.
- ADR and occupancy improve together. With a four percent increase in ADR and a 14 percent boost in occupancy, properties benefit from higher rates and more booked nights.
- Importantly, the study showed that the hotels’ room count had no significant impact on revenue, ADR or occupancy gains experienced.
This study conclusively showed that the RoomPriceGenie RMS has helped hotels increase room rates while driving higher occupancy and increasing overall revenue.
The consistency and significant nature of the gains earned by each property also demonstrate that the cost of implementing the RMS will be recovered quickly, with financial gains increasing exponentially over time, no matter the type or size of the hotel or how the market changes.
"Instead of spending 10 hours every month going over the pricing for the upcoming months, we can now complete it in about 15 minutes,” said Lucas Roth, Owner at Raincity Property Group.
The study also proved that the RoomPriceGenie RMS helped hoteliers plan and execute their revenue management strategy significantly more quickly, boosting bookings and revenue.
“Revenue management isn't just about increasing prices; it's about finding the sweet spot where occupancy, rates, and guest satisfaction align perfectly,” said Chas Scarantino, CEO at RoomPriceGenie.
“While many hotels are initially wary of implementing dynamic pricing, this study shows that automating your pricing is the only way for hotels to create and maintain that integral balance, without losing control over their pricing or dissuading guests from booking with their property.”
Scarantino added that as only approx. ten percent of hoteliers currently use a dedicated RMS for managing their pricing, the RoomPriceGenie RMS is a proven way for all hotels to perform more competitively and maximise their overall profitability.
More global news here
