USA | Wyndham has unveiled new initiatives to drive owner success, strengthen hotel performance, and advance technology.
Together, Wyndham and its franchisees are going places. That was the message heard by thousands of hotel owners, suppliers and Wyndham team members this morning as the Company officially kicked off its 2025 Global Conference in Las Vegas. Amid a packed Caesars Forum, one of the city's newest and most modern convention centres, Company leaders laid out over half a dozen new initiatives spanning technology, sourcing, loyalty and marketing, designed to help hotel owners better serve guests, all while lowering costs, unlocking operational efficiencies and growing their bottom line.
"As the world's largest hotel franchisor, we believe in putting hotel owners first. That means listening to their needs and responding with solutions that help them take their business to the next level. Whether it's our number-one rated rewards program, our best-in-class technology, or our top-tier sales, marketing and operational support, everything we do, every decision that we make, is grounded in their long-term success," said Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts.
Building on its best-in-class tech stack, the newly launched Wyndham Connect PLUS enhances Wyndham's existing guest engagement platform by further embedding AI across the guest journey. Automated AI text messaging and voice assistance allows guests to easily book stays, ask questions and access tailored recommendations while newly integrated self-service check-in solutions help hotels free up critical staffing resources. Qualified franchisees can pilot the new platform at no additional cost through the end of the year.
The Company also unveiled Wyndham Gateway, a new guest Wi-Fi portal that provides a consistent, centralised login experience. Available for sign-up today, the portal unlocks a new hotel revenue stream through Wi-Fi upsell opportunities while eliminating loyalty enrollment requirements for any hotels leveraging the platform. The one-two combination helps franchisees turn what has always been a staple guest utility into a must-have, high-impact upgrade.
Wyndham is also helping owners tackle what has become a critical and growing issue within the hospitality industry: access to affordable, high-quality insurance. Through a partnership with HUB International, the 5th largest insurance brokerage firm globally, Wyndham franchisees now have access to transparent and tailored solutions designed to ensure compliance with Wyndham brand standards, improve coverage and lower costs.
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